Research Guides: Scholarly Communication Support: Planning, Conducting, Disseminating, Promoting, & Assessing Research: Promoting Your Work

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936-294-4567
eowens@shsu.edu
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I'm Creative Commons Certified! I can advise on CC licenses to reuse, remix, and publish open resources.

Subjects: OER: Open (or Free) Educational Materials, Scholarly Communication

Promoting Your Research

"To Generate Impact, You Need to Campaign"

Diagram of generating impact

Source: Toby Green, "Publication is not enough, to generate impact you need to campaign"

A ‘quick and dirty’ guide to building your online reputation
Stacy Konkiel, 8th July 2016, on the Altmetric blog

How Can I Share It?
"How Can I Share It can help you get the most out of scholarly sharing. Find relevant information and practical tools to ensure your articles can be shared with your colleagues quickly and easily." Learn more about the background of this site's development.
SO, ExPOSE - Strategies for Researchers to Create a Personal Brand Joshua Barham, winner of the 2017 Reaxys PhD prize, shares his “So, expose” strategies to build a personal brand and make your research stand out. (Elsevier Publishing)
Elsevier Quick Guide to Promoting Your Work Description from page: "Watch the 3 min 'Get Noticed' video or download our Quick Guide and Brochure to find ways to make your article stand out. Think of search engine optimization for your article, promoting your article through (social) media, and how to share your article. Visit Sharing your article for detailed information about the versions you can use. Last but not least, learn how to monitor your article's impact. Article level metrics offers more insight in citation and usage alerting." (Elsevier Publishing)
Author Directions: Navigating Your Success In... These short guides from Taylor & Francis cover topics such as Using Social Media, Promotional Tactics to Raise the Profile of Your Book, Why Should I Blog and Where Do I Start, Understanding LinkedIn and How to Effectively Utilise It, and SEO & Discoverability.
How [and Why] to Write a Lay Summary by Monica Duke (Digital Curation Centre) in collaboration with the Patients Participate! project, 2012
In a nutshell: How to write a lay summary
How to Articulate Your Research to Non-Academic Audiences: Four tips to help summarize research by Sarah Tanksalvala, on the Thomson Reuters blog
Public Engagement in Research (15-minute Podcast) What does ‘public engagement’ mean? What can researchers gain from encouraging people outside of academia to read their work? And where should you begin? (From Taylor & Francis Author Services, podcast series: "15 minutes to develop your research career")

Promoting a Book

Author Directions: Navigating your success through Discovery and Advocacy: Promotional Tactics to Raise the Profile of Your Book "Publishing a book is an exciting time for any author. Years of dedication and hard work pulled together into a printed volume ready to share with the academic world. As an author, you know your audience better than anyone. This snapshot will help you put that knowledge into the marketing of your own book, with tips on how to gain a strong online and offline presence to maintain discoverability, even after publication." This paper is free, but the download requires a short registration.
Author Directions: Navigating your success in Book Reviews: Advice for securing a book review in a journal "Getting your book published is just the beginning. Another important step is raising awareness of your book to a wider audience. What better way to do that than to get your book reviewed by academic journals?" This paper is free, but the download requires a short registration.
Author Directions: Navigating your success with book launches: Advice and tips for organising your own book launch "After many years of hard work your book is finally in front of your peers and the public. As an author, you may want to arrange a book launch to meet and engage with your audience – who’ll hopefully purchase a few copies of your book! Our resource guide will help you plan your book launch, with advice and tips from Taylor & Francis authors well versed in organising launches themselves." This paper is free, but the download requires a short registration.

The Impact of Social Media?

Opinions and data are mixed on how much social media promotion increases metrics such as downloads and citations.

Pay attention to how much of a role social media discussion of research plays in your field or among the audience you intend to reach, and be savvy in deciding how much (or how little!) time to commit to promoting your work on social media.

Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?
This concise summary of a randomized trial concludes that the effects of social media promotion on downloads and citations is probably overstated, but such promotion is also probably not harmful.
Create a Social Media Strategy for Your Research that Delivers Real Impact
by Mark Reed for the Maya Project, October 27, 2015.

Achieving Policy Impact

So you want to make an impact? Some practical suggestions for early-career researchers [societal and policy impact]
-- by Megan Evans and Chris Cvitanovic, 6 Aug 2018, on the LSE Impact Blog
-- "One way for researchers to meet the growing requirement to demonstrate that their work has had an impact is by evidencing the degree to which it has influenced public policy. But for many early-career researchers, the practicalities of how to successfully influence policy processes can be elusive... Megan Evans and Chris Cvitanovic provide some practical tips and suggestions..."

(click to enlarge infographic)

Archiving a copy or pre-print of your article in an institutional repository (when allowed by a journal) is an excellent way to make your research outputs more discoverable and accessible. The more people that can access your work, even in a pre-print, the more chance it has to make an impact.

Scholarly Works @ SHSU is a repository intended to provide open access to the scholarly products created by faculty and students at SHSU.

You may deposit journal articles, conference papers, posters, slideshows, and many other research outputs in Scholarly Works @ SHSU. The URLs for your deposited work can then be shared in C.V.s, resumes, online portfolios, social media, and anywhere else you want to highlight your work!

TIP: Got a lot to submit and not much time to enter all the data? Maybe we can help! Reach out to the Scholarly Communications Librarian Erin Owens or the Digital Initiatives Librarian Michelle McCrary to inquire about library support in submitting files.

Scholarly Works @ SHSU

Questions about submitting to the repository? Contact the Digital Initiatives Librarian, MIchelle McCrary, at lmm154@shsu.edu or 936-294-1623.

Start at the Newton Gresham Library homepage

1. Click on Digital Collections to expand its options

2. Click on Scholarly Works @ SHSU

3. Click on Log In

4. Click on Log in with your SHSU ID

If you are then taken to an SHSU login page, enter your usual SHSU username and password

5. Click on User profile menu

6. Click on MyDSpace

7. Click on browse to locate the file(s) you want to share - Make sure you own the copyright (or have the publisher's permission to share your published work)

If you are unsure about your permissions, contact Erin Owens at eowens@shsu.edu to consult

Click on browse to locate the file(s) you want to share - Make sure you own the copyright (or have the publisher's permission to share your published work)

8. When prompted, select a collection for your file - This will usually be Faculty Research -> Your Department Name

If you don't see your department, contact Susan Elkins at selkins@shsu.edu and ask her to add it!

9. Enter the author's name as LastName, FirstName

If there are multiple authors, click the blue "+Add more" link to add more boxes for more author names

10. Enter the title of the work (or main project, if you are submitting several related files)

11. Enter the year of publication or presentation

You can enter a month and/or day if applicable, but you can also leave them blank

12. Enter the publisher if applicable - Leave this blank for unpublished works

13. Click on Type and select the appropriate choice, for example, Presentation

14. Click on Language and select the appropriate choice, for example, English (United States)

15. Click on Subject Keywords and enter the first term desired - Only one word/phrase per box

To add more subject keywords, click the blue "+Add More" link to create more boxes for more terms

16. Paste the abstract in the Abstract box, if applicable

17. Enter funding/sponsor information in the Sponsors box, if applicable

18. Use the Description box for other descriptive/contextual information. Especially if there is no Abstract, you should provide a brief statement here of what the work is about and where it was presented or why it was created.

Use the Description box for other descriptive/contextual information. Especially if there is no Abstract, you should provide a brief statement here of what the work is about and where it was presented or why it was created.

19. Click on Access condition type and select: openaccess

20. Read the terms of the license and check the box to confirm your acceptance

Note: By accepting this license, you are ONLY giving the SHSU Library permission to share this file - You are NOT giving up any of your copyright, and you can still share this file in other places, too, if you choose

21. Click the green Deposit button to complete your submission

You will receive a confirmation email from "tdl-systems (at) utlists.utexas.edu" providing the link to your submission's public page

Adding Your Work to Scholarly Works @ SHSU

Creation Date: October 16, 2023

Created By: Erin Owens