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Scholarly Publishing and Research Impact: Mid to Late Career Researcher Edition: Promoting Your Published Work

This guide to scholarly communications will acquaint researchers with knowledge and tools for better understanding and managing the creation and dissemination of their scholarly research.

Promoting Your Work

Promoting your work can help to ensure that it reaches the largest possible number of people in your target audience.


Promoting a Book

Achieving Policy Impact

(click to enlarge infographic)

Achieving Policy Impact infographic

Publisher Promotion Tools

Some individual publishers offer special options to allow authors to share otherwise paywalled articles for free to a certain number of people or for a certain period of time. Below are a few examples. 

The Impact of Social Media?

Opinions and data are mixed on how much social media promotion increases metrics such as downloads and citations. 

Pay attention to how much of a role social media discussion of research plays in your field or among the audience you intend to reach, and be savvy in deciding how much (or how little!) time to commit to promoting your work on social media.


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