Research Guides: Scholarly Communication Support: Planning, Conducting, Sharing, Promoting, & Assessing Research: Promoting Your Work

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Subjects: OER: Open (or Free) Educational Materials, Scholarly Communication

Promoting Your Research

"To Generate Impact, You Need to Campaign"

Diagram of generating impact

Source: Toby Green, "Publication is not enough, to generate impact you need to campaign"

Promoting a Book

The Impact of Social Media?

Opinions and data are mixed on how much social media promotion increases metrics such as downloads and citations.

Pay attention to how much of a role social media discussion of research plays in your field or among the audience you intend to reach, and be savvy in deciding how much (or how little!) time to commit to promoting your work on social media.

Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?
This concise summary of a randomized trial concludes that the effects of social media promotion on downloads and citations is probably overstated, but such promotion is also probably not harmful.
Create a Social Media Strategy for Your Research that Delivers Real Impact
by Mark Reed for the Maya Project, October 27, 2015.

Achieving Policy Impact

So you want to make an impact? Some practical suggestions for early-career researchers [societal and policy impact]
-- by Megan Evans and Chris Cvitanovic, 6 Aug 2018, on the LSE Impact Blog
-- "One way for researchers to meet the growing requirement to demonstrate that their work has had an impact is by evidencing the degree to which it has influenced public policy. But for many early-career researchers, the practicalities of how to successfully influence policy processes can be elusive... Megan Evans and Chris Cvitanovic provide some practical tips and suggestions..."

(click to enlarge infographic)

Archiving a copy or pre-print of your article in an institutional repository (when allowed by a journal) is an excellent way to make your research outputs more discoverable and accessible. The more people that can access your work, even in a pre-print, the more chance it has to make an impact.

Scholarly Works @ SHSU is a repository intended to provide open access to the scholarly products created by faculty and students at SHSU.

You may deposit journal articles, conference papers, posters, slideshows, and many other research outputs in Scholarly Works @ SHSU. The URLs for your deposited work can then be shared in C.V.s, resumes, online portfolios, social media, and anywhere else you want to highlight your work!

Scholarly Works @ SHSU

To submit to the repository: Contact the Digital Initiatives Librarian, MIchelle McCrary, at lmm154@shsu.edu or 936-294-1623.