Research Guides: Scholarly Promotion Guide: Promoting Your Work

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Subjects: OER: Open (or Free) Educational Materials, Scholarly Communication

"To Generate Impact, You Need to Campaign"

Source: Toby Green, "Publication is not enough, to generate impact you need to campaign"

Promoting Your Work

Promoting your work can help to ensure that it reaches the largest possible number of people in your target audience.

How Can I Share It?
"How Can I Share It can help you get the most out of scholarly sharing. Find relevant information and practical tools to ensure your articles can be shared with your colleagues quickly and easily." Learn more about the background of this site's development.
The ultimate guide to article SEO for journals and submitting authors "For any academic journal article to have an impact, potential readers first need to be able to find it. That starts with ensuring it’s discoverable via online search engines... This blog post offers a deep dive into SEO [Search Engine Optimization] best practices that journal teams and authors can follow to improve the discoverability of their content."
SO, ExPOSE - Strategies for Researchers to Create a Personal Brand Joshua Barham, winner of the 2017 Reaxys PhD prize, shares his “So, expose” strategies to build a personal brand and make your research stand out. (Elsevier Publishing)
Elsevier Quick Guide to Promoting Your Work Description from page: "Watch the 3 min 'Get Noticed' video or download our Quick Guide and Brochure to find ways to make your article stand out. Think of search engine optimization for your article, promoting your article through (social) media, and how to share your article. Visit Sharing your article for detailed information about the versions you can use. Last but not least, learn how to monitor your article's impact. Article level metrics offers more insight in citation and usage alerting." (Elsevier Publishing)
Author Directions: Navigating Your Success In... These short guides from Taylor & Francis cover topics such as Using Social Media, Promotional Tactics to Raise the Profile of Your Book, Why Should I Blog and Where Do I Start, Understanding LinkedIn and How to Effectively Utilise It, and SEO & Discoverability.
Elsevier Guide to SEO [Search Engine Optimization] in Scholarly Blogs If you blog about your research or your field, this guide will help you understand how to make your blog posts rank higher in Google, thus making them more discoverable and ideally increasing readers. (Elsevier Publishing)
How [and Why] to Write a Lay Summary by Monica Duke (Digital Curation Centre) in collaboration with the Patients Participate! project, 2012
How to Articulate Your Research to Non-Academic Audiences: Four tips to help summarize research by Sarah Tanksalvala, on the Thomson Reuters blog
Public Engagement in Research (15-minute Podcast) What does ‘public engagement’ mean? What can researchers gain from encouraging people outside of academia to read their work? And where should you begin? (From Taylor & Francis Author Services, podcast series: "15 minutes to develop your research career")

The Impact of Social Media?

Opinions and data are mixed on how much social media promotion increases metrics such as downloads and citations.

Pay attention to how much of a role social media discussion of research plays in your field or among the audience you intend to reach, and be savvy in deciding how much (or how little!) time to commit to promoting your work on social media.

Can Twitter, Facebook, and Other Social Media Drive Downloads, Citations?
This concise summary of a randomized trial concludes that the effects of social media promotion on downloads and citations is probably overstated, but such promotion is also probably not harmful.
Create a Social Media Strategy for Your Research that Delivers Real Impact
by Mark Reed for the Maya Project, October 27, 2015.