Author Directions: Navigating your success through Discovery and Advocacy: Promotional Tactics to Raise the Profile of Your Book"Publishing a book is an exciting time for any author. Years of dedication and hard work pulled together into a printed volume ready to share with the academic world. As an author, you know your audience better than anyone. This snapshot will help you put that knowledge into the marketing of your own book, with tips on how to gain a strong online and offline presence to maintain discoverability, even after publication." This paper is free, but the download requires a short registration.