College of Business Administration - Open & Free Materials: Mgmt, Marketing, & Info. Systems

Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach.

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New adaptation of earlier "Principles of Marketing" OER.

• Open License: CC-BY-NC-SA

Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

• Open License: CC BY-NC-SA
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This OpenStax resource aligns to introductory courses in Organizational Behavior. The text presents the theory, concepts, and applications with particular emphasis on the impact that individuals and groups can have on organizational performance and culture.

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Information Systems: A Manager's Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

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This book is written as an introductory text, meant for those with little or no experience with computers or information systems. The 2019 update to the textbook brings it up to date and adds many new topics.

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This book covers the fundamentals of project management, and aims to guide undergraduate and graduate students to acquire the building blocks of project management. This book also includes Microsoft Project tutorials for project scope, schedule, resources, and cost, and monitoring and controlling.

• Open License: CC-BY-NC

This textbook simplifies and integrates annuity types and variable calculations, utilizes relevant algebraic symbols, and is integrated with the Texas Instruments BAII+ calculator. It also contains structured exercises, annotated and detailed formulas, and relevant personal and professional applications in discussion, guided examples, case studies, and even homework questions.

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The case studies in this book reflect the approach in strategic management: the structure of the external environment (or PESTLE) analysis, the Porter five forces analysis, an appraisal of the company strategy and status of business units and functions, and a SWOT analysis that helps to facilitate synthesis of the case study situation. This sets the student up to craft recommendations on improving shareholder and stakeholder value.

• Open License: CC-BY-NC-ND