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MCOM 1300 Mass Communication
Understanding Media and Culture: An Introduction to Mass Communication by
The goal is to adopt a textbook that will support and complement your teaching of this course. Understanding Media and Culture: An Introduction to Mass Communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
MCOM 2366 Film Appreciation
Moving Pictures: An Introduction to Cinema by
A free and open-source introduction to the art and science of cinema. From the earliest iterations to the latest innovations, this introductory text explores the tools and techniques of mise-en-scene, narrative form, cinematography, editing, sound and acting, how each has contributed to the evolution of cinematic language, and how that evolution implicates critical issues of representation in mass media. Moving Pictures offers in-depth examination of how cinema communicates, and what, exactly, it is trying to say.
- Open License: CC-BY-NC-SA
MCOM 3383 Writing for PR & Advertising
Writing for Strategic Communication Industries by
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills.
MCOM 3361 Broadcast Journalism Writing
Writing for Electronic Media by
This book does not teach the who, what, when, where, why, and how of reporting; its goal is to teach how to present the journalism you already know via electronic media, primarily television.
MCOM 4351 New Media Platforms