Research Guides: Mass Communication: MCOM4390

Librarian

Rebecca Yantis

she/her/hers

Email Me

Contact:

NGL 223B

936-294-1629

Best-Bet Databases

IBISWorld This link opens in a new window
Industry Reports: Search by NAICS code for industry outlook & life cycle, market share, major markets, & competitive landscape...
(Note: for complex industries, some niche, non-code based industry reports might be available)
First Research This link opens in a new window
Industry Reports: Search by industry code (NAICS), Executive Insights section may include unique info
MarketLine Plus This link opens in a new window
Industry Profiles: Search by keywords
Company Profiles: Search by company name (for examples of SWOT)
City Profiles: Go to Analysis > Countries & Cities
Statista This link opens in a new window
Go to Statistics > All Industries for industry level report and figures
Advertising Redbooks This link opens in a new window
aka WINMO database Over 15,000 Advertiser profiles for Companies, with significant spend on advertising annually; specific advertising data such as annual advertising spend by media and agencies retained by the Advertiser

Austin Chamber of Commerce
Local governmental support; checkout Economic Development > Greater Austin Profile
Zip Code Lookup (Claritas)
Basic demographic & consumer lifestyle info by zip codes

PrivCo This link opens in a new window
Business and financial data on major, non-publicly traded corporations, including family owned, private equity owned, venture backed, and international unlisted companies.

Industry Codes

Know the Industry Classification

Every industry has a classificaton developed by the US Office of Management and Budget. Currently, companies are classified using these two systems:

NAICS (North American Industry Classification System)

SIC (Standard Industrial Classification)

NAICS is an update of SIC and provides more detailed industry breakdowns. Both systems are still in use, so knowing both codes will allow you to more easily access information in a variety resources.

Find Corresponding NAICS for an SIC (& vice versa)

Use these Concordances from the NAICS website