Scholarly Reputation Guide

This guide will help you get started in promoting your work and managing your scholarly reputation online.


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Erin Owens
NGL 223D
ORCID: 0000-0001-9520-9314

Generating Impact Diagram

Promoting Your Work

Promoting your work can help to ensure that it reaches the largest possible number of people in your target audience.


Promoting a Book

Achieving Policy Impact

(click to enlarge infographic)

Achieving Policy Impact infographic

Publisher Promotion Tools

Some individual publishers offer special options to allow authors to share otherwise paywalled articles for free to a certain number of people or for a certain period of time. Below are a few examples. 

The Impact of Social Media?

Opinions and data are mixed on how much social media promotion increases metrics such as downloads and citations. 

Pay attention to how much of a role social media discussion of research plays in your field or among the audience you intend to reach, and be savvy in deciding how much (or how little!) time to commit to promoting your work on social media.


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