Bearkats Read to Succeed 2013: The Power of Habit: About the Book

Want to know how Target and Starbucks secretly run our lives, or how to overcome a chocolate chip cookie addiction?

In The Power of Habit: Why We Do What We Do in Life and Business, the author uses "scientific research, classroom experiences, and business case studies to explain how habits are acquired, how they can be changed, and how changing just one can radically remake your life." (Library Journal, October 2011)

Not convinced? Here are reviews & excerpts of the book from The New York Times, Forbes, The Wall Street Journal, & more