Want to know how Target and Starbucks secretly run our lives, or how to overcome a chocolate chip cookie addiction?
In The Power of Habit: Why We Do What We Do in Life and Business, the author uses "scientific research, classroom experiences, and business case studies to explain how habits are acquired, how they can be changed, and how changing just one can radically remake your life." (Library Journal, October 2011)
Charles Duhigg is a George Polk Award-winning business reporter for the New York Times. Watch him share his strategy on winning the battle against chocolate chip cookies here: